This breaks, business travelling and commuting. Unlike a Monday when posting at 10pm is sensible, Tuesdays are better served during the working hours. As a result, the best times to post are between 6am and 6pm.Īs is usually the case posting around 6 am is recommended to catch the morning traffic – the majority of users check Instagram after shortly waking up. It doesn’t have the same fractured and hectic nature as a Monday on Tuesdays, people tend to be in ‘work-mode,’ and their Instagram habits reflect this.

Conversely, getting your Monday timing right will put you front and centre. If you post outside of these times on a Monday, you will notice a significant reduction in audience engagement. As a result, it is better to target pockets of downtime – early morning, before 6am, 12 noon, and 10pm.Īt these times, people are having breaks, relaxing, or winding down they are more likely to be checking their phones and engaging with Instagram. People are gearing up for the work week ahead and are mentally preparing for all the items on their agenda. Monday is the start of the week for most people and tends to be fractured.

That said, there are some clear advantages to posting through the week, including less competition and potentially more interest in your posts. While it might seem sensible to post on weekdays at peak times, the data still shows that audience engagement is highest on the weekends – particularly on Saturday morning post 11am.

Some excellent studies have been carried out about when it is best to post on Instagram based on analytical data.

Best time to post a reel on instagram